The Points System (Part 5): Why Anchor Habits Matter So Much

aka: the little rituals that held the whole thing together

Jul 1 • 

Erin Norris

June 2025

The Points System (Part 4): The System Is Working, Even When I’m Not

Six Things I’ve Learned in Six Months of Tracking My Daily Habits (Okay, technically I stopped tracking—but the lessons didn’t stop.)

Jun 26 • 

Erin Norris

The Points System (Part 3): When the Data Starts Talking Back

Behavioral loops, dopamine hacks, and the real reason I quit coffee creamer

Jun 23 • 

Erin Norris

March 2025

I Met My Younger Self For Coffee

She asked delightfully irrelevant questions

Mar 27 • 

Erin Norris

Turning 32

Turning 32 feels less like a celebration and more like a deep exhale.

Mar 25 • 

Erin Norris

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February 2025

The Points System (Part 2)

How to Trick Myself Into Feeling Accomplished (Because It Works)

Feb 13 • 

Erin Norris

The Points System (Part 1)

Finding structure in an unpredictable season of life through the art of surrender and a spreadsheet that keeps score

Feb 3 • 

Erin Norris

January 2025

A Man and His Pants

A dating tip for Seattle and a marketing tip for all.

Jan 12 • 

Erin Norris

My Name’s Not Ruby (But I’ve Been Called Worse)

Fun fact: only 19% of businesses are named after their founders.

Jan 12 • 

Erin Norris

I Wrote a Viral Essay in 2009 & Now I'm a Professional Copywriter

If you were a fly on the wall during a Norris family dinner, you’d notice we’re all trading funny stories, barely waiting for one to end before starting…

Jan 11 • 

Erin Norris

A Winner’s Guide to Service Swaps

There’s a special kind of magic in a good service swap.

Jan 5 • 

Erin Norris

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5 Years Without a Plan: What I Learned Along the Way

TDLR: The girl who moves states after every breakup didn’t have a long term vision.

Jan 2 • 

Erin Norris

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